8 Best Lead Generation Software For Real Estate Business 2023

8 Best Lead Generation Software For Real Estate Business

8 Best Lead Generation Software For Real Estate Business

Lead generation tools offer several features real estate firms can use to generate high-quality leads. These include email campaigns, social media integration, website analytics, contact management systems, and more.

REDX is a complete lead-generation software that offers access to different types of leads, a top-quality dialer system, and a CRM database. It’s an excellent option for agents looking to increase their cold-calling and sales potential.

1. BoldLeads

BoldLeads is an automated marketing and lead generation system that provides real estate agents with several tools that will help them generate more listings and buyers in their area. They also provide free training and support to ensure agents get the most out of their marketing campaigns.

The company works by running professionally-managed Facebook ads that offer something prospects are looking for, such as home valuations or specialized listings of homes for sale. They then collect contact information, which is then stored in the BoldLeads CRM for follow-up.

This leads generation platform is excellent for agents seeking exclusive leads and follow-up funnels to increase sales. They also have different service tiers to scale your business as you grow.

The company’s most prominent feature is exclusivity, which allows only one agent per ZIP code. This feature is a great way to attract new clients. Still, it does come with a few limitations, including the fact that it’s a single marketing channel and doesn’t guarantee to generate leads on an ongoing basis.


REDX eases real estate prospecting by providing automated access to quality leads. It provides its users with various lead list categories, including expired, FSBO, FRBO, and GeoLeads.

Expired property leads can be a great source of new business for real estate agents. REDX compiles lists of properties removed from the market and provides subscribers with the contact information of homeowners interested in selling their homes.

It also offers a Power Dialer feature that helps real estate agents quickly and easily contact homeowners using their phones. In addition, its phone scripts are customizable, and it tracks call time and conversion rates for its subscribers.

The REDX prospecting platform is known for its filtering capabilities, which allow you to search hundreds of public sources for prospects. It gathers data on Expired Listings, FSBOs, FRBOs, and Pre-Foreclosures before providing you with their contact info. It even compares expired leads against listings to ensure you save time calling someone who has already found an agent.

3. Zurple

Zurple is a real estate lead generation software that offers highly personalized emails and texts by analyzing the behavior of users who have left information. It also helps agents get in touch with buyers’ leads to increase sales.

Zurple’s software tracks lead activity on their websites. It sends individualized emails and text messages to customers based on price, preferred location, and type of property they are interested in buying or selling. In addition, it informs sellers when to contact their leads and sends timely property status updates.

It also allows real estate agents to target their markets and communities through localized home search websites. These websites capture the leads from the paid advertising they promote using social media channels such as Facebook and Google Ads and convert them into clients.

Its website-based lead generation approach has a strong reputation for generating high-quality leads. In addition, its automated nurturing campaigns are among the most robust in the industry, using behavioral marketing to engage leads quickly and effectively.

4. Market Leader

Market Leader is a lead generation and customer relationship management (CRM) system that offers everything you need to manage and grow your real estate business. Their website, CRM, and marketing automation tools are all accessible from a single dashboard, giving you complete control over your real estate business.

For $139 per month, you can get an all-inclusive package of a real estate IDX website, CRM, and marketing center. They also offer exclusive seller leads, and a pay-per-click option called Leads Direct that structures its leads by geographic location and search term, ensuring you only pay for visitors who convert to leads.

They offer a variety of templates for email and paid social marketing, as well as a mobile app to automate your communications. They’ve even partnered with Shutterfly to help you create branded print marketing.

The Market Leader CRM is easy to use and enables you to group, bucket, and auto-trigger email and marketing plans when certain events happen. They also have a robust content library that includes greeting cards, video-enabled emails, branded flyers, and postcards to send to clients for special anniversaries.

5. Smart Zip

Smart Zip is a data-driven marketing platform that helps real estate professionals find and nurture leads. It offers various tools, including automation and nurturing features, CRM capabilities, and ad management.

Its core product, Smart Targeting, uses predictive analytics and big data to identify homeowners most likely to sell their homes. That gives investors an edge since they can focus on listing only homeowners with a high probability of selling.

In addition, it includes a home value feature that eases property valuation by automating the process and eliminating the need for physical appraisals. This feature also borrows and adapts data from other properties in similar geographical areas to generate accurate estimates of a property’s fair market value.

Pricing is based on your target market size and its median property value, so it’s highly scalable. However, it does require a yearly commitment. This makes it more expensive than BoldLeads and REDX. Still, the platform is worth considering for its targeted and automated marketing capabilities.

6. Real Geeks

Real Geeks is a web-based lead generation platform that offers a range of features for real estate professionals. They include customizable IDX websites, CRM integration, and automated marketing tools that capture leads and help agents convert them into clients.

The Real Geeks website also tracks user activity, including property searches and preferences, to help agents better understand their market area and buyer preferences. This information is funneled directly into the CRM for more targeted marketing campaigns.

Real Geeks also features an automated workflow system, allowing agents to manage their leads from start to finish without leaving the platform. That helps ensure agents spend more time on leads ready to convert and less time on low-quality leads.


Generating and nurturing new leads is critical to any Real Estate business. However, building a pipeline of prospects takes time and effort, which can be challenging to achieve when you need the right tools.

CINC offers a range of features and services for real estate agents, teams, and brokerages to help them generate and nurture leads, including IDX websites, CRM, lead management, and referral networking. It also provides team management tools and support to improve efficiency.

According to its website, CINC offers four subscription levels for agents and brokers, from solo operations to enterprise solutions. Pricing for CINC depends on the size of your team and market, but it can cost as little as $600 per month.

CINC’s text-based AI nurtures leads around the clock, which helps ensure a seamless handoff to a live agent. The company also provides automated drip campaigns and an add-on dialer. In addition, its chat feature allows you to communicate directly with your leads in real time, a key sales driver these days.

8. Google Business Profile

Google Business Profile is a free tool that provides local businesses an excellent opportunity to boost their online visibility. It helps customers find your business, read reviews, and interact with your company through various tools.

Whether a small business or a large corporation, Google Business Profile can help you gain visibility and attract new customers. Plus, it’s easy to set up and manage.

Your Google Business Profile is where your potential customers can discover all relevant information about your company, like products and services, operating hours, customer reviews, and more. It’s also a great way to build trust with your customers.

Creating and maintaining a regular updating routine is the best way to get the most out of your Google Business Profile. That will ensure your business’s information is fresh and up-to-date, increasing your company’s chances of attracting customers and building brand loyalty.