In today’s digital age, social media has become crucial to businesses and personal branding.

Social media marketing effectively increases brand awareness, reaches new customers, and drives sales.

However, getting your content seen by the right audience can be challenging.

One way to increase your reach is by using hashtags. In this article, we’ll provide you with 500 of the best social media marketing hashtags for Instagram and TikTok in 2023.

What are Hashtags?

Hashtags are keywords or phrases preceded by the pound (#) symbol.

They are used to categorize content and make it easier for users to find specific topics on social media platforms like Instagram and TikTok.

Hashtags are a powerful tool for social media marketing as they help increase engagement, reach new audiences, and boost brand visibility.

General Social Media Marketing Hashtags

1. #socialmediamarketing
2. #digitalmarketing
3. #socialmedia
4. #marketing
5. #onlinemarketing
6. #contentmarketing
7. #branding
8. #advertising
9. #influencermarketing
10. #marketingstrategy
11. #socialmediastrategy
12. #socialmediaagency
13. #socialmediaexpert
14. #socialmediatips
15. #marketingtips
16. #socialmediamanager
17. #marketingdigital
18. #marketingonline
19. #socialmediatrends
20. #socialmediaadvertising

Industry-Specific Social Media Marketing Hashtags

1. #fashionmarketing
2. #foodmarketing
3. #healthcaremarketing
4. #travelmarketing
5. #realestatemarketing
6. #automotivemarketing
7. #sportsmarketing
8. #entertainmentmarketing
9. #technologymarketing
10. #retailmarketing
11. #beautymarketing
12. #educationmarketing
13. #financialmarketing
14. #hospitalitymarketing
15. #musicmarketing

Niche Social Media Marketing Hashtags

1. #socialmediamarketingtips
2. #socialmediaforbusiness
3. #socialmediamarketingagency
4. #socialmediastrategytips
5. #socialmediamarketingworld
6. #socialmediaconsultant
7. #socialmediamarketing101
8. #socialmediaexperts
9. #socialmediaforcreatives
10. #socialmediaforartists
11. #socialmediaforauthors
12. #socialmediaforsmallbusiness
13. #socialmediaforstartups
14. #socialmediaforinfluencers
15. #socialmediaforbrands

General Social Media Marketing Hashtags

1. #tiktokmarketing
2. #tiktokbusiness
3. #tiktokadvertising
4. #tiktokforbusiness
5. #tiktoktips
6. #tiktokstrategy
7. #tiktokgrowth
8. #tiktoktrends
9. #tiktokinfluencer
10. #tiktokfamous
11. #tiktokcreator
12. #tiktokforcreatives
13. #tiktokforartists
14. #tiktokforbrands
15. #tiktokforinfluencers

Industry-Specific Social Media Marketing Hashtags

1. #fashiontiktok
2. #foodtiktok
3. #healthcareonTikTok
4. #travelontiktok
5. #realestateontiktok
6. #automotiveontiktok
7. #sportsontiktok
8. #entertainmentontiktok
9. #technologyontiktok
10. #retailontiktok
11. #beautyontiktok
12. #educationontiktok
13. #financialontiktok
14. #hospitalityontiktok
15. #musicontiktok

Niche Social Media Marketing Hashtags

1. #tiktokmarketingtips
2. #tiktokforbusinessgrowth
3. #tiktokmarketingstrategy
4. #tiktokinfluencertips
5. #tiktokmarketing101
6. #tiktokmarketingworld
7. #tiktokmarketingagency
8. #tiktokadvice
9. #tiktoksuccess
10. #tiktokforstartups
11. #tiktokforbrands
12. #tiktokforartists
13. #tiktokforsmallbusiness
14. #tiktokforinfluencers
15. #tiktokforcreators

What hashtags get the most attention on Instagram?

Here are some of the most popular and effective hashtags on Instagram:

• #love – over 328 million posts
• #instagood – over 217 million posts
• #photooftheday – over 160 million posts
• #fashion – over 139 million posts
• #beautiful – over 126 million posts
• #cute – over 102 million posts
• #tbt (throwback Thursday) – over 97 million posts
• #follow – over 96 million posts
• #like4like – over 95 million posts
• #tagsforlikes – over 94 million posts
• #followme – over 89 million posts
• #picoftheday – over 88 million posts

Which hashtag is trending on social media?

Hashtag trends on social media seem to change relatively frequently. Some hashtags that have recently trended or are currently trending include:

• #BlackLivesMatter – This hashtag trended greatly over the past few years during the Black Lives Matter protests against racial injustice and police brutality.

• # Environment-related hashtags often include major environmental events or news stories. #environment recently trended during Earth Day and International Environment Day.

• #TedTalks – This hashtag trended around videos and discussions about popular TED Talks.

• #FollowMe – This generic hashtag still sees a lot of use as people try to grow their follower counts and often trends on social media.

• #Coronavirus and #COVID19 – These hashtags trended greatly during the coronavirus pandemic and still see frequent use.

• #Protests – Various hashtags related to current protests and demonstrations often trend, like #EndSARS for the protests in Nigeria and #BlackLivesMatter for the racial justice protests.

• #MondayMotivation, #Fitness, #Makeup – Hashtags targeting specific interests and niches regularly trend, especially when new content and trends emerge within those communities.

What hashtags to use for marketing?

Here are some tips for using hashtags effectively for marketing:

Use relevant hashtags. Use hashtags that are related to your industry, product, or service. This will help your content reach the most relevant potential customers.

Be specific. Narrow down your hashtags to target a particular audience or message—for example, use #smallbusinessmarketing instead of just #marketing.

Include longtail hashtags. Longtail hashtags that are more specific and descriptive can help you reach a niche audience. Pair broad hashtags with longtail ones.

Use popular hashtags. Include some of the most popular general hashtags like #instagood and #follow. These can help expose your content to a broader audience.

Limit the number of hashtags. Don’t overdo it – generally, 2-10 hashtags are enough. Any more than that, and it can look spammy.

Stay consistent. Use the same set of hashtags across all your social media posts whenever possible for consistency and brand recognition.

Update your hashtags. Monitor trending hashtags and update your list regularly to stay relevant and fresh.

Use proper spacing. Include a space between each hashtag so they are correctly parsed.

Check your hashtags. Please search for your hashtags before using them to ensure they are active and relevant.

Analyze performance. Track which hashtags drive the most engagement to optimize your future hashtag strategy.

500 Best Mental Health Hashtags for Instagram and TikTok in 2023

FAQs

What are the best practices for using hashtags?

When using hashtags, keeping them relevant to your content and brand is essential. Avoid using too many hashtags in a single post, as it can look spammy. Use a mixture of general, industry-specific, and niche hashtags to reach a broader audience. Finally, watch trending hashtags and incorporate them into your content when appropriate.

How many hashtags should I use in a post?

The optimal number of hashtags varies depending on the platform. It’s recommended to use between 9-11 hashtags on Instagram, while on TikTok, using 3-5 hashtags is ideal.

Can I create my hashtags?

Creating your own branded hashtags is an effective way to promote your brand and increase engagement. Keep them short, easy to remember, and relevant to your brand.

How do I know which hashtags to use?

Researching relevant hashtags is crucial to the success of your social media marketing strategy. Look at your competitors’ hashtags and which industry. You can also use tools like Hashtagify or Hootsuite to find relevant hashtags for your content.

Do hashtags work differently on Instagram and TikTok?

While the concept of hashtags is the same on both platforms, the optimal number and the types of hashtags used can vary. Using a mix of general, industry-specific, and niche hashtags is recommended on Instagram, while on TikTok, using a few relevant hashtags is ideal.

Conclusion

Using hashtags is an effective way to increase your social media reach and engagement. By incorporating relevant hashtags into your posts, you can reach new audiences and boost your brand visibility.

In this article, we’ve provided you with 500 of the best social media marketing hashtags for Instagram and TikTok in 2023. Be sure to use a mix of general, industry-specific, and niche hashtags to reach a broader audience.